Giving brands modern meaning through connective culture.

Over 15 years in art, design and luxury, Ruby translates founders’ vision to contemporary contexts to inspire the love, trust and advocacy of their future customer.

Through content, narrative and experience, she reimagines formats and formulas for evolving attention spans and the expectation to be entertained. Working across a full spectrum of modern media, she builds compelling, cohesive and challenging reasons for audiences to believe.

At Nothing she brings a background in fashion — with its appetite for culture and change — to reimagine the role of software and engineering for a new generation of creatives. Scaling the challenger tech brand’s original mission to make tech fun, to become a platform that funds and frames new ideas in music, creativity and expression.

At Burberry she took the mission of advertising — to reach and inspire — as a license to build brand narrative that fought harder in an attention economy, with landmark installations and partnerships with youth culture authorities Dazed, The Face, Nowness and Buffalo Zine.

As well as nurturing and growing multi-faceted talent within her teams, at Burberry she found and led a graduate programme that ran over six years. Hiring over ten permanent roles, this embedded a diversified cohort into the fashion house’s creative media department, with fresh perspective and hunger to engage audiences in new ways.

Since then she has worked in New York and Amsterdam for Moncler, Jordan and Tommy Hilfiger, curating community experiences and media programming that express the foundational codes of each brand to show up with confidence in new territories.

Personally, she is fascinated by the future and how storytelling can uncover new potential in the world around us. Present Tense is a research project about how we imagine tomorrow, bringing together cinema, gaming and art that explores the human experience of accelerating technology.

Services:

Narrative direction
Content strategy
Channel programming
New media commissions
Partnership development
Brand extensions
Visibility initiatives
Cultural positioning